Careem introduced the introduction of a new vehicle category on their app named WoW, the place each Captains and customers on a bike trip will likely be feminine. The category launch was introduced on the “Driving License Issuance Ceremony” of the Women on Wheels(WoW) Initiative by Salman Sufi Basis (SSF) at this time on the Arts Council, Karachi.
The ceremony was held to distribute driving licenses for eligible WoW trainees and in addition to certificates for these females who efficiently accomplished the coaching by SSF. It was additionally a platform the place females who had efficiently accomplished the coaching might signal as much as turn into Careem Captains.
Notables current on the occasion had been Shehla Raza, Minister for Women Improvement, Faryal Talpur, Member Sindh Meeting, Murtaza Wahab, Adviser to Chief Minister of Sindh on Regulation, Anti-Corruption Institution, and Asad Haider Khan, Normal Supervisor-South, Careem Pakistan and Salman Sufi, who’s spearheading the marketing campaign and is legendary for his work on feminine rights the world over.
Asad Haider Khan, Normal Supervisor Careem-South, commented on the event “Careem has always been at the forefront of supporting initiatives that can help empower women in Pakistan. Careem is looking forward to expanding its female Captains base and giving them financial empowerment through its platform. We believe the introduction of the WoW vehicle category will not only help break stereotypes and create job opportunities but also help provide safe and more affordable mobility solutions for our female customers”
Salman Sufi additionally commented on the event “Our Basis goals to deliver the identical degree of revolutionary change in Sindh as we did in Punjab. After enlargement in Karachi, we’ll launch this system in 3 districts throughout Sindh. Our first commencement ceremony is the start of our bold plan to facilitate girls of Sindh and we want to thank the Authorities of Sindh for his or her utmost dedication in direction of our trigger in addition to Careem for his or her facilitation for our WoW trainees’ commented Salman Sufi with reference to the Women on Wheels initiative.”
Careem additionally introduced the facilitation of motorbike financing schemes in partnership with JS Financial institution for WoW trainees who register on the Careem platform to assist facilitate job creation for girls.
As a results of the partnership, Careem plans to create 10,000 new jobs for females via the WoW vehicle category.
Initiatives like Women on Wheels and the introduction of a female-only vehicle kind, particularly bikes, is not going to solely present extra economical mobility options for females however assist empower girls to reclaim public areas and turn into financially unbiased.
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