Not precisely the finest information to return throughout, however not precisely stunning both. The notorious Chinese language social media software TikTok has formally change into the world’s second-most common app after surpassing Fb’s Messenger in the variety of downloads. And India had an enormous half to play in this progress.
Greatest recognized for its short-form movies which are often comedic in nature, TikTok has skilled a massively profitable yr. Despite having been banned by the US Army over security concerns, the media app garnered greater than 700 million downloads in 2019. This achievement locations it proper behind WhatsApp in phrases of popularity, with the messaging app gaining 850 million downloads.
Unsurprisingly, TikTok owes a lot of its increase in popularity to elevated utilization in India. From viral movies of “Jokar” to random dance movies, the Indian inhabitants has not solely contributed an immense quantity of content material, it has additionally considered lots of it.
In response to analysis carried out by Sensor Tower, 45% of first-time downloads had been from India. Equally, 39% of the progress skilled by WhatsApp in the remaining quarter of 2019 might be attributed to the Indian lots.
One has to credit score TikTok for its distinctive brief video format that has revolutionized the social media world, for higher or for worse. In actual fact, Fb and Instagram have already taken steps to repeat the addictive app’s format and embrace it in their very own platforms, with the former launching Lasso and the latter testing a new video editing tool called Reels.
However whereas TikTok is posing a risk to different platforms, it has to take care of issues of its personal. For one, it must take care of intense competitors from Likee, an identical app based mostly in Singapore that at present possesses a complete of 330 million downloads. Secondly, since most of income remains to be coming from its residence nation of China, its father or mother firm ByteDance is searching for different technique of attracting advertisers.
Nonetheless, one factor is obvious: TikTok goes to hold round for fairly some time. Make of that what you’ll.
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