Ever since Snapchat popularized the really revolutionary idea of sharing ‘stories’ on a social media platform, corporations have been more than eager to climb aboard the Stories bandwagon. With digital music service big Spotify taking the identical route, it seems that this pattern is continuous.
In accordance to a current report by TechCrunch, the Swedish music streaming firm has been engaged on and testing a brand new characteristic that may allow a choose group of users to give you the chance to add Snapchat-like Stories together with their public playlists.
This unique group of users is anticipated to primarily comprise of influencers. The primary influencer to check the characteristic is rising trend YouTuber Summer Mckeen, who possesses 2.33 million subscribers on the video streaming platform. Furthermore, she boasts 2.1 million followers on Instagram in addition to 125, 455 followers on Spotify itself thereby making her the right candidate for the corporate’s exams.
The report states that Mckeen might be utilizing the brand new characteristic to showcase a playlist of her favourite songs of all time, and it is going to be entitled “all time besties”.
In case you are a Spotify person on Android and iOS who’s intrigued by this characteristic, you’re in luck. Spotify Stories are solely accessible on the aforementioned platforms thus far, and it’s not fairly clear if there ever might be a desktop model.
For Spotify itself, this intriguing characteristic is nothing greater than a check. There have been different exams up to now that haven’t matured into full-blown merchandise, and it’s fully attainable that Stories finally ends up taking place that very same rabbit gap.
Earlier this month, the music streaming big launched the Streaming Advert Insertion (SAI) characteristic that allows Spotify Podcast Advertisements to add extra promoting choices into podcasts in real-time. If Stories does find yourself being launched, it’s going to merely empower the corporate with much more choices for its person base.
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