SWVL vs Careem: Two ride hailing giants picking up a social media frenzy over TVC controversy


Careem a automotive driving firm is understood majorly for its artistic commercials that lure and appeal to customers all over the metropolitan cities of Pakistan. Swvl, then again, is comparatively new within the area of transportation. It’s nevertheless progressively gaining recognition amongst folks.

With a multitude of manufacturers and digital companies, it’s actually arduous to face out of the gang and be chosen by customers. For gaining extra recognition corporations use completely different strategies to draw clients. Not way back Swvl began a marketing campaign by which they had been asking the to submit a remark underneath an uploaded video and win a honeymoon journey to Dubai.

In a latest business posted by Careem on Fb. A bus filled with relations is proven within the advert that’s heading in direction of a marriage ceremony ceremony all crumbled up within the automobiles. What most viewers have missed is that the coaster is perhaps depicting the Swvl automobiles with their well-known pink brand. Proper after this advert is posted a main ripple has risen within the folks.

After this mocking stunt, the web has pushed loopy. Some customers are speaking in favor of Careem whereas others assume that Swvl ‘s service is quite extra justifiable.

One person commented: “100 Careem cars mean 100X peak factor, 100X captains to argue over cash with vs credit with, and 100x parking space. Whoa! No thank you”. One other person quoted: “Buses and weddings just make more sense to use. less hassle and more fun going together. Unless you have that angry rishtaydaar uncle/aunty on board……”


Moreover, one other person wrote: “We are glued to our screens, as this brand war drama unfolds.” final however not least a Fb person quoted: “Did Careem just make a marketing blunder/mistake? Shadi is about family and for everyone with a kick-ass large family, going together just adds to the fun. For a wedding of 300 guests, will you take 100 Careem cars when you can take 6-7 Swvl buses? hmm makes us think…”

So is it a publicity stunt or a small harmless gesture of accumulating humour within the commercial? or beginning competitors conflict amongst ride-hailing giants? We’ll allow you to resolve. Tell us what you assume within the remark part.


Swvl TVC: https://www.facebook.com/watch/?v=2462984623798703
Careem TVC: https://www.facebook.com/careempakistan/videos/453557155597945/?brand_redir=456801891004898

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